CMC(Aust), DMS (UK), NLP (Aust), MCEC(USA), MGSCC(USA), TTT (Mal), DTM

Over the last ten years, Coach Murphy has effectively help many CEOs, Vice Presidents, General Managers and Senior Managers of multinational companies, government-linked companies as well as public listed companies in and beyond Malaysia. His contribution is mainly focused in areas of leadership growth and development through coaching & experiential learning activities that builds lasting peak performance.

Coach Murphy is also known to be a passionate life-long learner, explorer & practitioner by his peers and clients. In April 2007, he earned a prestigious accolade as a Certified Master Coach (Behavioral Change) awarded by the prestigious Behavioral Coaching Institute of Sydney. He was personally coached & supervised by the co-founder of the Institute, Dr. Suzanne Skiffington, who is recognized for many years as the world’s leading authority and educator in behavioral-based, professional leadership coach! In October 2013, he earned the NLP practicing certificate from Worldwide Institute of NLP. In November 2014, he earned the world renowned Marshall Goldsmith Stakeholder Centred Coaching certification and became a member of Marshall Goldsmith’s global team.

Since then, Coach Murphy has used his business as well as coaching acumen to help CEOs, Vice Presidents, General Managers and Managers to achieve their goals through the coaching way.

His sterling track record includes but not limited to the following areas – (a) high growth company suffered from stagnated growth for 4 years, now achieving 18% pa; (b) world class senior managers of a leading MNC has not performed up to GM’s expectation, managed to record an improvement of 89%; (c) Head of division of a large government-linked company struggled to be accepted as the leader by the staff of the Division, now enjoyed high ratings from superiors, peers & subordinates as revealed by the 360 feedback; (d) Head of division of a large government-linked company focused too much on micro-managing , now spent more time developing others and public commended by the Group CEO for his visible improvements; (e) country head of an MNC has missed sales target for the past 6 quarters, achieved a turnaround after 4 months of coaching, 327% increase in sales the next quarter, 271% increase in the following quarter.

Career-wise, Coach Murphy started out as cost accountant in Tumasek Pewter Sdn Bhd in 1992, where he created the costing system in that company. In 1994, his entrepreneurial spirit led him to become the understudy of a top management consultant in this region. Being a quick learner, he set up his own consultancy practice, 4i Resources in 1996, focusing on business process and systems optimisation. In 1999, he was head hunted to be principal consultant for Cybertouch Sdn Bhd, in charge of the logistics and distribution industry. In 2002, he was headhunted again to be the Managing Director of Agiga WorldCom Sdn Bhd, where he popularised the web template business. In 2003, he started his own human potential development company known as Mobiletivation Sdn Bhd and changed its name to People Coaching Works Sdn Bhd in 2005 to reflect its core competencies in leadership development.




BBusCom(Monash), CPA, CA(M), Cert in NLP (USA), ACS

Chen Choon is a Learning Facilitator with People Coaching Works Sdn Bhd. His area of expertise is in leadership development, gamification and public speaking. His lifelong mission derives from the Latin word “Ancora Imparo”, which means “continuous learning”. He believes that continuous learning is imperative to value creation. Practicing this principle, he won several speech contest most notably being four times finalist (top 11 speaker) at national level speech competition under Toastmasters International. In 2015, he achieved 1st runners up at the national level for Evaluation Speech Contest.

His major involvement is in the following areas:

  • Design and facilitate experiential learning programs such as corporate simulation, role play and gamification in the areas of leadership development and communication.
  • Design and facilitate assessment activities to assess client’s competencies which includes psychometric assessment, experiential assessment and/or a combination of both.
  • Conducts private masterclass and private coaching for effective public speaking, communication and speech development.
  • Business functions which includes business development, social media management, finance and others.

In 2015, Chen Choon began his journey in developing a better learning world. He organized and coordinated the bi-monthly L&D Leaders Breakfast which is an event where L&D Leaders from different background and industries come together to discuss on common issues, challenges and obstacles (ICOs). The aim of this Breakfast Forum is to combine ideas into perspectives to bring back to their respective organization.

Prior to joining People Coaching Works Sdn Bhd, Chen Choon was an Assistant Manager (Assurance) with EY (formerly known as Ernst & Young), one of the world largest accounting firm for 4 and a half years. This experience has given him the technical competencies in the area of accounting and finance. His greatest achievement in EY was being part of a winning team for an Initial Public Offering job for a prominent client based in the Iskandar region Johor, with a total fee of RM1.4 million. Apart from his involvement in Assurance, he was a part of a departmental learning and development committee for a business unit.

Chen Choon has a degree in Bachelor of Business majoring in Accounting and Finance from Monash University, and is a certified practicing accountant under CPA Australia and a Chartered Accountant under Malaysian Institute of Accountants (MIA). He is also a certified Neuro Linguistic Programming Practitioner under the National Federation of NLP (USA). Being active in the Toastmasters movement, he is an Advanced Communicator Silver and the founding member and current President of Elite Toastmasters Club based in Kuala Lumpur. During his free time, he coached people how to do effective public speaking, creates music and enjoys reading.